Management Consulting
Strategic clarity for a complex world
Prototype Holding Limited partners with leaders to navigate transformation, unlock growth, and build organisations that endure.
About the Firm
Building the foundations for lasting impact
Founded with a commitment to operational rigour and strategic foresight, Prototype Holding Limited advises senior executives and boards across industries on their most consequential decisions.
We bring together deep sectoral expertise, data-driven insight, and a collaborative approach to help organisations transform performance and position themselves for sustainable growth.
From corporate strategy and restructuring to digital transformation and post-merger integration, our work is defined by measurable outcomes and enduring relationships.
What We Do
Our collection of services spans every stage of the transformation process
Corporate Strategy
Defining strategic direction, portfolio optimisation, and market entry strategies that drive long-term competitive advantage.
Growth & Transformation
Accelerating revenue growth through commercial excellence, digital transformation, and organisational redesign.
Operational Excellence
Driving efficiency across the value chain through process reengineering, cost optimisation, and supply chain transformation.
Performance Improvement
Unlocking value through financial restructuring, working capital management, and strategic cost reduction programmes.
M&A Advisory
End-to-end support for mergers, acquisitions, and divestitures including due diligence, integration, and value capture.
International Expansion
Guiding organisations through cross-border growth with market assessment, regulatory navigation, and operating model design.
Our Track Record
Deep expertise across high-growth industries
10+
Years of Advisory Experience
20+
Clients Engaged
3
Countries of Operation
Industry Focus
Cybersecurity
Advising cybersecurity firms on go-to-market strategy, competitive positioning, and growth acceleration in an increasingly complex threat landscape.
Web3
Guiding Web3 and blockchain companies through regulatory frameworks, tokenomics design, market entry, and institutional partnership development.
Cross-border Payment
Supporting cross-border payment and fintech companies with licensing strategy, market expansion, and operational structuring across jurisdictions.
Leadership
Led by deep expertise in strategy and advisory
Jason Choi
Managing Director
Jason brings over a decade of experience spanning corporate strategy, financial advisory, and digital transformation. His career includes tenures at McKinsey & Company, Tencent, and Diginex, where he honed expertise in M&A strategy, growth advisory, and market entry across the Asia-Pacific region. As Managing Partner at Chiron Group, he led advisory engagements in the financial services sector before founding Prototype Holding Limited to deliver strategic consulting to organisations navigating complex business landscapes.
Educated at The Chinese University of Hong Kong with global exchange semesters at Copenhagen Business School and the University of North Carolina at Chapel Hill, Jason combines rigorous analytical thinking with a truly international perspective.
View LinkedIn ProfileCareer Highlights
McKinsey & Company
Business Analyst Associate
Tencent
Strategy Manager
Diginex Limited
Strategy Manager
Chiron Group
Managing Partner, Advisory
Contact
Let's discuss how we can help your organisation
Whether you are navigating a strategic inflection point or seeking to optimise existing operations, our team is ready to engage.